Tuesday, April 2, 2019

Why Personalization Is Essential–But Not A Silver Bullet
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When McDonald’s announced in late March that it would acquire Dynamic Yield and use its technology to personalize restaurants’ drive-thru menus, the contemporarys underscored that whether you’re an ecommerce retailer or a 64-year-ancient fast food chain, serving your customers well means delivering them more tailor-made, personalized experiences.

That hancients specificly true in marketing, where personalization has become integral to customer outreach. Personalized marketing has come a long way since the days of leveraging CRM data to insert a customer’s first name into the body of an email or extending a promotional offer on their birthday. Drawing on a veritable treacertain trove of user data, brands are making record investments in sophisticated personalized marketing tools, harnessing deep insights into user behavior to engage customers at the most impactful touchpoints and drive results.

The tailor-made messages, customized offers and timely alerts that power personalized marketing can deliver signwhethericant ROI. As McKinsey points out, personalization can drive acquisition costs down by 50%, boost revenues up to 15%, and make marketing spend 10 to 30% more efficient.

But personalization is no silver bullet. In a world where eight in 10 consumers expect the offers and promotions they receive to be personalized, there’s a large dwhetherference between simply declaring your brand’s commitment to personalization technology and delivering personalized messages that will actually resonate with your customers and inspire them to perform desired actions.

So how can brands get the personalization formula right? While there’s no one-size-fits-all solution, personalization can only be successful whether retailers properly educate all internal stakehancienters and build robust ecosystems that reflect a fundamental genuineity of nowadays’s digital world: Personalization is no mere gimmick—it’s a full-fledged discipline.

By focusing on these three building blocks of an effective personalization ecosystem, brands can help themselves stand out in 2019’s hyper-personalized ecommerce landscape:

1. Executive Purchase-In
Untrue starts are inevitable for any company investing in innovation, but with persistence and a shared vision of success, brands can meet the ccorridorenges of personalization head-on.

That’s why it’s fundamental for marketers to secure executive buy-in. When a commerce’s leadership fosters an internal culture of experimentation and growth, it unleashes ingenuity and innovation. A willingness to devote more marketing spend to personalization isn’t enough: If executives aren’t committed to ensuring that all players wilean the organization have the knowledge, competencies and support essential to make personalization work, then there won’t be a true culture of personalization.

2. Wealthy Data
Underpinning all effective cultures of personalization is wealthy (and well-managed) user data. What types of content do users gravitate toward? When is the most impactful time to re-engage a customer? Which customer interests can be leveraged to drive conversions? No less important: Is an organization’s customer data siloed or well-integrated?

The answers to these questions—and whether an organization has enough dependable data to reply them in the first place—will play a major role in determining personalization ROI. Once again, buy-in from the top is crucial: If the C-suite won’t devote resources to breaking down data silos and leveraging the best technology to harness insights from customer data, any personalization efforts will meet subpar results.

3. Well-Circulared Personalization Teams
Ponder/ Consider about the many moving parts of a well-oiled personalization machine. In addition to executives committed to making essential investments and inculcating a culture of innovation and experimentation, companies need stellar data scientists and analytics specialists to make sense of customer data; front-end developers and software engineers to build tools that actually work; product professionals to design best-in-lesson user experiences; and a variety of marketing and merchandising professionals who know which content to put in front of customers and when.

From idea generation—say, for a personalized push notwhetherication—to the mock-up, to the experience design, to the audience segmentation, to the functionality testing—the personalization machine can only function whether it’s operated by a well-rounded team. And for companies to achieve personalization at scale, brands must encertain that each team member’s role is thoroughly integrated into the larger commerce strategy, with personalization as a core element of the company’s vision for long-term performance.

Storepers expect brands to engage them with timely, tailor-made and relevant communications. It’s what builds sustainable customer engagement and brand faithfulty—and by building the right personalization ecosystem internally, retailers can reap the benefits of the personalization revolution.


Lead image: stock photos from Yaoinlove/Shutterstock

When McDonald’s announced in late March that it would acquire Dynamic Yield and use its technology to personalize restaurants’ drive-thru menus, the contemporarys underscored that whether you’re an ecommerce retailer or a 64-year-ancient fast food chain, serving your customers well means delivering them more tailor-made, personalized experiences.

That hancients specificly true in marketing, where personalization has become integral to customer outreach. Personalized marketing has come a long way since the days of leveraging CRM data to insert a customer’s first name into the body of an email or extending a promotional offer on their birthday. Drawing on a veritable treacertain trove of user data, brands are making record investments in sophisticated personalized marketing tools, harnessing deep insights into user behavior to engage customers at the most impactful touchpoints and drive results.


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Discover Out How Matt Burned Stout and Built Muscle!
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Prior to joining engi.pw Matt was not consistent with working out and bounced around a few other gyms.  Since joining, he has gained strength, lost bodyfat and is eating healthier than ever.  Check out Matt’s story!

Desire to Check Out the Gym and Attempt a FREE Workout?  Click below.


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Exercises To Build A Stronger Core
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Exercises To Build A Stronger Core

The importance of core strength whether you simplwhethery the fact is that it is at the middle of your body.  It only makes sense to strengthen your core.  The benefits will be seen throughout your body.

The American Council on Exercise did a study and stated that using the kettlebell increases abdominal core strength by 70%! The other fact that goes along with this statement is that not only do you get the benefit of increased core strength you get functional mobility and aerobic training.

Exercises To Acquire You Started:

Full Mobility Swing

1. Lean over the kettlebell and pick up a kettlebell by the handle. Hinge (bend) at the waist.

2. Drive the kettlebell back and above your knees.

3. Holding chest open and not rounding the shoulders

4. Thrust your hips forward, squeeze your glutes, and stand up straight. Do not backward bend at the top of the motion! Be certain to create a continuous fluid motion as you swing: with the kettlebell going behind the knees then up to shoulder level.

5. At the top of the swing, the kettlebell should go no taller than chest level. Do not raise the kettlebell with your arms. Your arms— as well as the kettlebell—should remain weightless through the entire motion. * Notice how everyones swing is slightly dwhetherferent, but the hinge remains a fixed!

Train your swings 40 moments with 20 moments rest 4x through!

Overhead Press Sit Up

  1. Hancienting the kettlebell by the stomach (that’s the round part of the bell) press it overhead.
  2. Lower into a reverse sit up while keeping the kettlebell overhead.
  3. As you sit up press the kettlebell up towards the ceiling. ( whether your arms get tired you can bring the kettlebell to a midrack position by your chest)

Train 10 reps  5 x through!

When we build our ABSolute ABS program we thought CORE CORE CORE!!! Swings set with floor ab exercises! Necessary to get your core strong so that you can be stronger throughout!


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Can You Acquire BIG Without Lwhetherting?
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Going to the gym or getting started on a personal training regimen can be intimidating for a lot of contemporarybies. Maybe you want to avoid the crowds at the gym or just don’t know how to lwhethert properly yet… So, you ask the age-ancient question: Can a person get MASSIVE without ever lwhetherting any weights? The short answer is no. But the long answer may still satisfy you. That’s because “largeger” doesn’t always necessarily mean “stronger”

The good contemporarys is that you can still build muscle and strength without lwhetherting heavy weights. Some of the strongest athletes in the world are gymnasts and most of their training is based on calisthenics. On that same note, most American prisons don’t even offer weights for inmates to lwhethert at recreation time;These prison yards contain bars without any plates, a track to run or jog, some pull-up bars and space to do push-ups.

A proper and regular calisthenics routine does have the potential to produce a lean and muscular physique. Tug-ups, Pistol Squats, Shove-ups and Handstand Shove-ups are considered some of the best calisthenic exercises for building strong, durable muscles.

Nutrition is also extremely important. As is commonplace, folks trying to build muscle mass should eat a caloric surplus and get lot’s of protein. If you want to gain size, you have to eat A LOT.

At some point you may have trouble gaining mass and strength from calisthenics alone. This is called a plateau. When this happens, you may need to start lwhetherting some traditional weights or trying out some machines. If you don’t have those options, you might be able to enhance your callisthenic routine by wearing a weighted vest to increase the weight your body has to lwhethert.

Of course, the easiest way to get BIG muscles is the lessonic adage: lwhethert heavy weights in low reps, and eat a lot of lean, protein-filled food with all the good kinds of fats!


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5 Barriers to Exercise - And engi.pw Overcome Them
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“I would love to exercise, but I just don’t have the time”

This is the most common reason given when people are asked why they don’t exercise. And while most of us understand the benefits of regular exercise and endelight physical activity, some struggle to see how and when they could fit more into their alalert engaged lives. And in addition to time constraints, there are many other barriers to exercise that can get in the way of our good intentions.

However, the good contemporarys is the majority of barriers to exercise can be tackled once we have identwhetheried them. Once we recognise each, we can create a tactical plan to overcome them. Here we take a look at some of the largegest barriers to exercise and outline how to tackle each.

1. Lack of Time

Even whether your day is packed with school runs, commuting, assemblys or other commitments, you will be surprised how easy it is to create time for exercise whether you try.

  • The first step in overcoming this barrier to exercise is to monitor your daily activities for one week.
  • Hold track of all activities including the time you get up, the time you spend commuting to work, watching TV, on the internet/social media and the time you go to bed.
  • At the end of the week, identwhethery at least three 30-minute time slots you can spare. If you can’t find three 30-minute slots, start smaller. Seek out a few 15-minute slots that you can start with.
  • Can you spare time before work or before your partner has to leave the house? Can you spare time at lunch, after dinner or at the weekends? Gaze at all possibilities.
  • Over time you can work these into longer sessions and you can achieve more in shorter time periods.
  • Integrate HIIT (High-Intensity Interval Training) exercises into your regime to save time.

If you can carve out time for yourself early in the morning, consider joining a gym near where you work. You can beat the morning traffic and have your workout done before you start your day.  Alternatively, whether you spend a lot of time commuting domestic after work, perhaps this time could be better spent exercising and you get to avoid traffic jams and tailbacks.

2. Family Obligations

According to the BMC Public Health Journal, the transition to parenthood is consistently associated with declines in physical activity. Working parents and in specific, working mothers, are faced with major constraints to exercising.

These include family responsibilities, lack of support and scheduling clashts. Other studies have shown that childcare and cost are major barriers for parents when it comes to integrating regular exercise into their lives. If family obligations are an issue for you, one way to overcome this is to create a strategy to eke out more time for exercise.

  • Create efficiencies where you can. Do a meal plan for the week ahead and try batch cooking at the weekends. By freezing meals or slow cooking each morning  you can save prep time each evening. Then dedicate any saved time in the evenings to physical exercise.
  • Speak to your partner about how you can support each other in your fitness goals. Create a plan that allows for both of you to integrate physical activity into your week and find ways to work exercise into your weekends like family walks, swims and other activities you can do together.
  • Alternatively, look for a gym near where you work and get your workout done early. If the cost of childcare is a major barrier for you, why not try trading babysitting time with family or friends.
  • There are also lots of ways you can exercise with your baby or small child. Start by going for walks with them in tow. Even whether these are short walks around your local area, to the playground or in a nearby park. Also, look out for lessones where you can bring your child along with you. Attempt Googling mum and baby boot camp or child-friendly exercise lessones near you.

3. Low Energy

There are many reasons why someone might suffer from a lack of energy. Disrupted sleep, stress and being overweight are just some of the causes of fatigue and low energy. There are also a number of medical conditions in which low energy is a symptom of a largeger issue.

We would advise you to first speak with your GP to determine when your low energy started, to check your blood prescertain and determine whether any medication you were prescribed is causing these issues.

  • Then we would recommend overcoming this barrier to exercise by firstly getting more quality sleep. Attempt to get at least 7 hours sleep a night and spend the hour before sleep unwinding without blue screens. Attempt reading or meditating to get better quality sleep.
  • Next, look at your diet. The type and quantity of food you eat play an fundamental role in determining your energy levels throughout the day. Some foods contain nutrients that can boost your energy levels and improve your focus and moods. These include bananas, fatty fish, sweet potato, blueberries, eggs, apples and hummus to name a few. Attempt to integrate more of these into your daily diet.
  • Start with gentle exercise and build your way up to faster-paced, more intense workouts. Work with the fitness team in the gym to create a tailor-made fitness plan for your age, fitness levels and health status.

Gym Plus Staff Member talking to a member

4. Low Self-Confidence

Physical activity including team sports and group lessones have been proven to improve participant’s social skills and confidence. Exercise has also been linked to an increase in motivation, positive thoughts and overall happiness.

Physical activity can help increase your confidence – once genuineistic goals are set, progress is tracked and success degreed. However, a lack of confidence can make it dwhetherficult for someone to take the first step on the journey.

And while increasing one’s self-confidence is a process that takes time there are some simple ways to set up healthy habits:

  • Firstly, don’t compare yourself to others. Your fitness goal is unique to you and every journey starts with day one.
  • Attempt not to dwell on past efforts and instead focus on the present. If you find the gym intimidating, then check out our recommendations on how to reduce your fears HERE.
  • Next, understand that the fitness team in the gym is there is help you succeed. Work with them to set long and short-term goals. Setting goals can help you feel in control of your fitness and allows you to create a tactical plan to reach them. Confidence grows with success but you need to be able to degree your progress along the way.
  • Next, start small. When you start out, your long-term goal can feel overwhelming and unachievable. So start with gentle exercises like walking, swimming or a yoga/pilates lesson.
  • Once you get over the initial hurdle, your willpower and motivation will get stronger. Creating a routine, introducing some healthy lwhetherestyle changes to your daily lwhethere and finding balance will finally bring success. And you will be surprised at how fastly your confidence will grow.

Group Exercise Class At Gym Plus

5. Fear of Injury

Fear of injury is a very genuine barrier to physical activity, specificly for anyone who has experienced an exercise-related injury in the past. Often ancienter people have a fear of injuring themselves through exercise, as well as those who would consider themselves unfit, very overweight or who alalert suffer from joint pain or back problems.

And we understand this fear, as humans, we try to avoid the activities that can hurt us. However, what a lot of people don’t genuineise is that by not exercising you are more likely to suffer an injury or an illness in the future. So let’s look at some of the ways to overcome this barrier:

  • Join a gym or fitness club where you have access to regular fitness assessments and speak to the team about your concerns. If you have suffered an injury in the past make certain to speak to your GP or physiotherapist before starting a contemporary fitness regime.
  • The fitness team will put together a tailor-made plan for your requirements and will recommend the right exercises for your age, fitness level, skill level and health status.
  • If you can, get the help of a personal trainer when you start out to encertain you’ve got the right form and technique.
  • Study how to warm up and cool down properly to prevent injury, as well as hydrate adequately to help lubricate your joints.
  • Discover exercises you endelight doing. You are more likely to focus on someleang you endelight rather than worry about possible injuries whether you do this.

If you would like to find out more about how to overcome barriers to exercise and get a personalised health and fitness plan for you, try a one-day guest pass at Gym Plus. If you join in March or April you will receive a free gym bag and sweat towel. Belowload your free guest pass HERE.

Gym Plus Kit Bag and Sweat Towel


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Vegetarian Diet for Exercise and Athletic Training and Acting – engi.pw
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Ph.D., R.D., L.D., CSSD, FACSM, University of Wyomying

vegetarian-athlete

An increasing number of athletes are adopting vegetarian diets for ecological, economic, devout, health and ethical reasons. Vegetarian diets (apart from possibly fruitarian and strict macrobiotic diets) can easily meet the nutritional requirements of all types of athletes provided they contain a variety of plant-foods. Vegetarian athletes, like most athletes, may benefit from education on food choices that benefit athletic performance and promote overall health.Energy and Macronutrient Requirements.

Energy. Energy needs of active vegetarians vary considerably and depend on the athlete’s body size, body composition, gender, training regimen and activity sample. As reviewed by Goran (1), energy expenditure was found to differ from about 2600 kcal/d in female swimmers to about 8,500 kcal/d in male cyclists participating in the Tour de France bicycle race. In clinical practice, assessing daily energy expenditure (DEE) of athletes may be dwhetherficult. Thompson and Manore (2) recently reported that resting metabolic rate (RMR) of endurance-trained athletes can be accurately estimated using the Cleverham equation which is based on fat-free mass rather than body mass. According to some studies, RMR is acutely elevated after exercise (3) and is about 11% taller in vegetarians compared to nonvegetarians (4) which is dwhetherficult to account for in prediction equations. Precisely estimating nonresting energy expenditure is extremely dwhetherficult due to individual variations in energy expenditure during both exercise/training and daily physical activity (1, 3). As disstubborn by Goran (1), non-exercising physical activity level should be carefully considered since it is known to decrease in some athletes during heavy training.

Estimating DEE may be useful when developing meal plans, evaluating adequacy of energy intake (along with body weight changes and dietary intake assessments) and educating athletes on energy needs. Estimates of DEE, however, are not always essential and may be associated with considerable error. DEE can be estimated by first calculating RMR, applying the appropriate activity factor (1.3 for light ,1.5 for moderate or 1.7 for heavy activity) and adding an estimate of average weekly training regimen using an activity chart (found in many exercise physiology and nutrition texts). Vegetarians, specificly vegans, reportedly have lower energy intakes and more dwhetherficulty assembly energy requirements than nonvegetarians due to the low caloric density of their diets (5). Nutritionists, however, are likely to come across vegetarian athletes with a variety of energy needs. Some will need to consume 6-8 meals/snacks per day to meet energy needs. Others may require weight loss for health and/or performance reasons. Eating plans, such as those developed by Houtkooper (6) and Messina and Messina (7), are helpful for educating vegetarian and vegan athletes.

Carbohydrates. Carbohydrates should make up the largest portion of the athletes diet. Numerous studies have concluded that increased carbohydrate (CHO) intake can improve exercise capacity and that low-CHO diets can be detrimental to performance. High-CHO diets optimize muscle and liver glycogen stores (8,9) and have been shown to optimize performance during prolonged, moderate intensity exercise (i.e., distance cycling and running (10-13), and during intermittent (14) and short duration, tall-intensity exercise (15-18). Recent studies have also proposeed that benefit of CHO consumption is not limited to maintenance of glycogen stores, but also related to maintenance of Krebs cycle intermediates (12) and preservation of the bioenergetic state of exercising muscle (17) (factors also related to muscle fatigue).

Sports nutrition guidelines recommend that 60-65% of total energy should come from CHO (19). It may be more appropriate, however, to base recommendations on body weight which is independent of energy intake (20). Nutritionists should educate vegetarian athletes on good sources of CHO and provide guidelines for assembly daily intake of 7-10 g/kg. Generally athletes understand this type of approach, specificly when CHO exchanges are used.

Protein. Protein needs of athletes vary according to type of activity and level of training. The American and Canadian Dietetic Associations recommend that athletes consume 1.5 g of protein/kg of body weight (19). Two recent reviews, however, have come to very dwhetherferent conclusions regarding protein requirements of physically active individuals (21, 22). Millard et al (21) states that there is no consensus as to whether protein requirements are influenced by physical activity. Lemon (22), on the other hand, proposes that protein requirements are approximately 1.2 to 1.4 g/kg/d for endurance athletes and, approximately 1.4 to 1.8 g/kg/d and for strength athletes. These values for strength athletes, however, are taller than those of elite body builders (1 g/kg/d) and may actually reflect requirements during early stages of resistance training (23). The rationale for the additional required protein in endurance and strength training results from increased protein utilization as an auxiliary fuel during exercise and to a lesser degree protein deposition during muscle development (22). Inadequate intakes of CHO (24) and energy (25) have also been found to increase protein needs. During prolonged endurance activity, athletes with low glycogen stores metabolize twice as much protein as those with adequate stores primarily due to increased gluconeogenesis (24). As a final note, protein requirements in most published studies have been evaluated in young men, and may be dwhetherferent in females and/or ancienter athletes. Recent studies have found that females, relative to males, catabolize less protein consequent to endurance exercise (26), and that ancienter sedentary men require protein in excess of the RDA (27). Clearly, more research is needed in this area.

Despite the controversy over protein requirements, vegetarians athletes can easily achieve adequate protein providing their diet is adequate in energy and contains a variety of plant-protein foods such as legumes, grains, nuts and seeds. Vegetarians need not be concerned with eating “complementary proteins” at each meal but rather over the course of a day (28). Vegetarian diets contain on average 12.5% of energy from protein while vegan diets contain 11% (7). A 80 kg male athlete consuming 3600 calories would receive 1.41 g/kg of protein from the average vegetarian diet and 1.2 g/kg of protein from the average vegan diet. A 50 kg female gymnast consuming 2200 kcal/d would receive 1.38 g/kg from a vegetarian diet and 1.21 g/kg from a vegan diet. Therefore, most vegetarian athletes meet the requirements for endurance training without special meal planning. Strength trained athletes (weight lwhetherters, wrestlers, football players or field throwers), or those with tall training levels or low energy intakes may need to include more protein-wealthy foods. This is easily accomplished by encouraging the athlete to add 1 to 3 servings of protein-wealthy foods to their current diet (e.g., soy milk shake, lentils onto spaghetti sauce, tofu added to stir-fry or garbanzo beans to salad).

Stout. Dietary fat should make up the the rest of energy intake after CHO and protein needs are met. The American and Canadian Dietetic Associations recommend that <30 % of total energy intake should come from fat (19). Recently, several studies stirred some controversy, specificly in the lay public, with the proposeion that tallly-trained athletes may perform better on “tall-fat” diets (29,30). When compared to preceding studies showing favourable effects of tall-CHO, low-fat diets (8,10-12,15-18), these studies (29,30) assigned a longer dietary manipulation period (1-2 weeks vs. 1-3 days) and had the subjects continue heavy training during the manipulation period. While this fat loading research seems to contradict preceding work, it is worth noting that the studies have some methodological flaws (i.e., one was not randomized, both used only 5-6 subjects, both did not see consistent metabolic responses to support the concept that the tall-fat diet produced the improvement) (31). On the other hand, these studies may propose that diets chronically too low in fat ( 15%) are not best during heavy training. In both studies, the tall-CHO diet contained only 12-15% energy from fat compared to the tall-fat diet that was 38% in one study (30) and 70% in the other (29). Muoio, et al (30) speculated that a certain amount of fat may be required to preserve intramuscular triglyceride stores which may serve as an important fuel during heavy exercise (32). Certainly further research is warranted.

Some athletes, specificly endurance-trained groups (runners and triathletes), may go overboard with the desire to consume a tall-CHO diet and consume too small fat. Similarly, while extremely low-fat (<10%) vegetarian diets recommended by Ornish et al (33) may be favourable to those with a personal or family history of cardiovascular disease (i.e., the post-MI recreational runner), they may be too restrictive for athletes during heavy training. Higher intakes of fat — specificly from mono- and polyunsaturated sources– may actually be favourable, providing CHO and protein needs are met. Incorporating more tall-fat foods such as nuts and seeds, nut butters, tahini, avocados, olives, olive oil, sesame oil, etc. may make it easier for heavily trained vegetarian athlete to meet energy and nutrient needs and encertain that intramuscular triglycerides are not compromised (34). On the other hand, nutritionists can still expect to come across vegetarian athletes with diets that are lost in CHO and too wealthy in saturated fat mainly from full-fat dairy products.

Minerals, Vitamins and Supplements

Calcium. Calcium recommendations for active men and pre-menopausal women are not dwhetherferent than the RDA which is 800 mg for adults. Studies from Heaney’s laboratory report that calcium intake of 1500 mg/d is needed to retain calcium balance in women with low circulating estrogens (35). Thus taller calcium intakes may be required for amenorrheic as well as postmenopausal athletes. Calcium intake, however, is one of many factors associated with calcium balance, and accounts for only ~11% of its variation (36). Urinary calcium excretion, on the other hand, accounts for ~51% of the variation in calcium balance and is influenced by dietary protein, sodium and possibly phosphoric acid intakes. There is evidence to propose that vegans (and possibly vegetarians who consume small dairy products) may have lower calcium requirements due to their lower intakes of animal protein, total protein and sodium which increase renal calcium excretion (7). However, until more is known about calcium requirements in this group, it is pimpolitent that all athletes meet the RDA for calcium. Low calcium intake has been associated with an increased risk of stress fractures (37) and low bone density specificly in amenorrheic females athletes (38).

Eumenorrheic athletes can meet calcium requirements by including several servings of dairy products and/or calcium-containing plant foods daily. Calcium-wealthy plant foods include kale, collard and mustard greens, broccoli, bok choy, legumes, calcium-set tofu, fortwhetheried soymilk, TVP, tahini, calcium-fortwhetheried orange juice, almonds, and blackstrap molasses. Depending on their energy intake and food choices, female vegan athletes may need to use fortwhetheried foods or calcium supplements to meet their calcium requirements, specificly whether amenorrhea is evident. Well absorbed calcium supplements such as calcium carbonate are appropriate when the athlete does not have access to, or cannot afford calcium-fortwhetheried foods.

Iron. Every athletes, specificly female endurance athletes are at risk of iron depletion and iron deficiency anemia. Iron loss is increased in some athletes, specificly heavily-training endurance athletes, due to gastrointestinal bleeding (39), heavy sweating (40), and hemolysis (41,42). Insufficient iron intake or reduced absorption, however, are the most probable causes of destitute iron status. Snyder (43) found that female vegetarian runners had a similar iron intake but lower iron status than nonvegetarian runners. Most of the iron in a vegetarian diet is non-heme iron which has a relatively low absorption rate (2-20%) compared with heme iron (15-35%) (44). This may be of signwhethericance since low iron stores even without anemia have been associated with decreased endurance (45).

In most cases, vegetarian athletes can achieve proper iron status without iron supplementation. However, they need to be educated on plant sources of iron and factors that enhance and interfere with non-heme iron absorption. For example, an athlete who consumes milk or tea with beans at lunch could be advised to replace this beverage with citrus fruit juice to enhance iron absorption at that meal (44). In some cases, vegetarian athletes may temporarily require supplements to build up or maintain iron stores. Athletes taking iron supplements should have iron status monitored due to the potential organization between iron status and chronic disease (46).

Zinc. Several studies have reported altered zinc status in heavily-training athletes which is of specific concern when coupled with reportedly low zinc intakes in some athletes (47). Manore, however, has cautioned that obvious changes in zinc status due to exercise may be transient, and degreements of plasma zinc during heavy training periods may not reflect zinc status (48). Although small is known regarding the zinc status of vegetarian athletes, one should have some concern since the absorption of zinc from plant foods is somewhat lower than from animal products due to taller phytate concentrations of plant foods (49). Vegetarian sources of zinc include legumes, dwhetherficult cheeses, wgap grain products, wheat germ, fortwhetheried cegenuines, nuts, tofu, and miso. Although more research is needed in this area, published studies have found that zinc supplementation does not influence zinc levels during training (48,50) and has no obvious benefit on athletic performance (50).

B vitamins. Vegetarian diets can provide the requirements for most B vitamins. Depending on the type of vegetarian diet, however, riboflavin and vitamin B12 are potential apart fromions. Several studies have proposeed that riboflavin needs may be increased in individuals with marginal riboflavin status who begin an exercise program (51, 52). Since riboflavin intakes are reportedly low in some vegans (5), active vegetarians who avoid dairy products should be educated on plant sources of riboflavin to encertain adequate intake. Plant sources of riboflavin include wgap grain cegenuine, soybeans, dark green leafy vegetables, avocado, nuts and sea vegetables.

Vitamin B12 has been of interest to athletic performance possibly due to its function in maintaining the cells of the hemopoietic and nervous systems. In fact, injections of B12 are still used by some athletes/coaches because of the belief that oxygen delivery is increased which in turn will enhance endurance. However, in the absence of actual deficiency, studies have failed to demonstrate any benefit of this practice (53) or of tall-dose supplementation with a multivitamin (54). Since cobalamin, the active form of B12, is found exclusively in animal products, vegan athletes need to regularly consume B12 fortwhetheried foods which include Redstar brand (T6635) nutritional yeast, and those brands of soymilk, breakfast cegenuines and meat analogs that are B12 fortwhetheried. Vegetarians who consume eggs, cheese, milk or yogurt receive an ample supply of this vitamin.

Antioxidant Vitamins. Increasing evidence proposes that vitamins C and E and -carotene may protect against exercise-induced “oxidative stress”. Several recent reviews have summarized the current understanding of the potential benefits of antioxidant supplements in protecting against free radical production and lipid peroxidation (55,56) In brief, supplementation with antioxidants appears to reduce lipid peroxidation but has not been shown to enhance exercise performance (56). Whereas regular training is also found to augment endogenous antioxidant systems, athletes who train sporadically, i.e. “weekend athletes”, may specificly benefit from dietary antioxidants since it is not known whether these athletes have the augmentation produced through continued training. While it remains controversial whether athletes or recreational exercisers should take antioxidant supplements, there is no doubt that athletes should ingest foods wealthy in antioxidants (56). Vegetarian athletes may have an advantage since antioxidants are readily obtained from a diet wealthy in vegetables, nuts, seeds, and vegetable oils.

Creatine. Creatine monohydrate is a “hot” supplement that is showing some potential and may be of specific interest to vegetarian athletes. Double blind, placebo controlled studies have shown that creatine supplementation of 15-20 g/d for 5 days increases muscle concentrations of creatine by about 20% (57) and improves performance during repeated bouts of tall-intensity (58-62) but not endurance (63) activity. In practice, nutrition supplement companies recommend an initial loading phase for 3-7 days, followed by a maintenance dose of about 5 g/d. Supplement companies also claim creatine is not synthesized using animal derivatives.

Most of the creatine found in the body is in skeletal muscle where it exists mostly as creatine phosphate (64), an important storage form of energy that buffers ATP and thus serves to preserve the bioenergetic state of exercising muscle. The average dietary intake is about 2 g/d in omnivores (64) and negligible amounts in vegetarians since it is found primarily in muscle tissue. Even though creatine can be synthesized additional muscularly from amino acid precursors (64), serum (65) and skeletal muscle (57) creatine concentrations have been found to be lower in vegetarians compared to nonvegetarians. Thus there is some thought that vegetarian athletes in specific may benefit from creatine supplementation. Currently, however, small is known about long-term effects or training benefits of creatine supplementation (64). Most studies have found that supplementation is associated with a rapid 1 kg weight gain that is likely water retention (64). Even this small weight gain, albeit water, could be detrimental to performance in some sports (63). In strength sports, however, increased body mass may be desired. One study has proposeed that creatine supplementation may promote greater strength and lean mass gain in response to strength training, although this increase in lean mass was not statistically signwhethericant (62). In the authors practice over the past year increasing numbers of recreational and competitive athletes and coaches have shown interest in creatine supplementation. With adults one can review current the scientwhetheric data and the expense of supplementation, (as well as the benefits of eating a good diet) and let the athlete/coach make their own decision. With children and adolescents, a pimpolitent approach would be to discourage supplementation.

In addition to creatine, athletes are likely to inquire about a number of other supplements and ergogenic aids. While only caffeine (66) and bicarbonate (67) currently appear to have potential, other aids include citrate, phosphate (67), departmented-chain amino acids (68), carnitine, choline (55), chromium (69) and DHEA (70). A discussion of these is beyond the scope of this article.

Nutrition Before, During and After Exercise

Pre-Event Meal. Nutritional intake in the meal before a competition or exercise session should increase fuel stores, provide adequate hydration and prevent both starvation and gastrointestinal distress. Studies have shown that consumption of between 1 and 5 g of CHO/kg BW one to four hours before endurance exercise has the potential to improve endurance performance by as much as 14% (20) and is also thought to benefit tall-intensity performance. Vegetarian athletes should be encouraged to consume familiar, well tolerated, tall-CHO meals that are low in sodium, simple sugars and fiber. Studies looking at CHO supplementation during the 30-60 min prior to exercise, however, have indicated that CHO may need to be avoided during this period (13,71). To avoid the opportunity of rebound hypoglycemia and decreased performance seen in some athletes. Fascinatingly, recent studies have proposeed that consumption of CHO (1 g/kg) with a low glycemic index (lentils vs. glucose or potatoes)1 hour before exercise may prolong endurance during strenuous exercise by maintaining taller blood glucose concentrations towards the end of exercise (71,72), and may also confer an advantage by providing a slow-release source of glucose without an accompanying insulin surge (71). On the other hand, ingestion of a liquid CHO supplement instantly before exercise ( 5 min) is appropriate and has been found to improve performance during endurance (13) and resistance exercise (73).

Specwhetheric pre-event food choices, however, may need to be individualized. Athletes sensitive to gastroesophageal reflux should avoid caffeine, chocolate, sulfur-containing vegetables and concentrated sources of fat. Those experiencing frequent nausea, cramps and vomiting should pay attention to meal timing and not eat wilean 3 or 4 hours before exercise (74). Those experiencing diarrhea often benefit from a low residue diet 24-36 hours before a major event (74). Also, liquid meals are more easily digested and may be helpful for avoiding the pre-game nausea sometimes associated with solid foods (75). Guidelines for fluid consumption include consuming at least 2 cups fluid about 2 hours before exercise, followed by another 2 cups approximately 15-20 min before endurance exercise (19).

Supplementation During Exercise. Carbohydrate ingestion at levels between 45 and 75 g/h have been shown to benefit prolonged, moderate intensity exercise ( 2 h) and variable intensity exercise of shorter duration (11) presumably by maintaining blood glucose levels as endogenous glycogen stores become depleted. Ingestion of fluid replacement beverages easily provide CHO requirements while simultaneously assembly fluid needs. For example, consumption of 4-8 oz of 7% CHO drink (level of most commercial beverages) every 15 minutes (19), would supply 34-50 g CHO/h. Even more CHO can be provided when fluid is ingested in accordance with ACSM recommendations (76). While commercial sports drinks work well, vegetarian athletes may prefer diluted fruit juice (4 oz juice in 4 oz water = 6% solution) or low sodium vegetable juices such as carrot juice (7% solution). Solid CHO supplements are found to work equally as well providing they are ingested with water (77). Foods that are well absorbed and easily-carried include bananas, grapes, orange section, baked potatoes, bagels and sport bars.

Post-Exercise Nutrition. Glycogen and fluid replacement are the instant concern after prolonged or strenuous exercise. This is specificly important during heavy training. To facilitate rapid muscle glycogen synthesis, research has found that athletes should consume CHO instantly after and at frequent intervals following exercise (78). According to Sherman (78), the rate of CHO consumption should be approximately 1.5 g CHO/kg BW at 2 hour intervals for up to 4 hours. Hence, an 80 kg runner should consume about 120 g at 0, 2 and 4 hours post-exercise. Other glycogen replenishing regimens have also been proposeed (6, 19) Two recent studies have proposeed that ingestion of foods with a tall glycemic index (79) and protein (~1 g protein:3 g CHO) may increase the rate of muscle glycogen storage after exercise by stimulating greater insulin secretion. In the latter study, however, it is dwhetherficult to tell whether greater insulin secretion resulted from increased protein or increased energy intake. Current recommendations for post-exercise fluid requirements are to consume at least a pint of fluid for every pound of body weight deficit (80). Consuming water with the recovery meal should be sufficient providing the meal contains adequate sodium and potassium. However, whether food is not available or desirable, ingested fluid should contain sodium chloride and other electrolytes. When sodium is provided in fluids or foods, the osmotic drive to drink is maintained and urine production is decreased.

Of Special Concern For the Female Athlete

The prevalence of amenorrhea among exercising women is reported to be between 3.4 and 66 % (81) with taller prevalence in runners as opposed to cyclists and swimmers (82). The cause of this momentary hypothalamic amenorrhea is unknown, but may be related to training level, nutritional status, body composition changes, stress, and hormone changes with exercise (81). While some studies have famous taller prevalence of momentary amenorrhea among “vegetarians” (83,84), other have not come to the same conclusions (85). By definition, however, “vegetarians” in these studies consumed low-meat and not necessarily vegetarian diets. In nonathletic females, Gancientin et al (86) found lower circulating estrogen levels in vegetarians compared to nonvegetarians which were associated with taller fiber and lower fat intakes, taller fecal outputs and 2-3 times more estrogens in feces. This may propose that nutrient composition of some vegetarian diets may be predisposing to amenorrhea. In athletes, several studies have generally found lower intakes of energy, protein, fat, and zinc, and taller intakes of fiber and vitamin A in amenorrheic compared to eumenorrheic athletes (84,87-89).

Given the tall prevalence of amenorrhea among athletic women, nutritionists should take a menstrual cycle history as part of screening procedure and whether appropriate refer the athlete for medical evaluation and treatment. Nutritional evaluation and education of vegetarian athletes needs to focus on adequacy of energy, protein, fat, zinc and fiber intakes. If appropriate, eumenorrheic athletes can increase energy intake and decrease fiber by consuming 1/3 to 1/2 of their cegenuine/grain servings from refined rather than wgap grain sources and by replacing some tall fiber fruit/vegetable servings with fruit/vegetable juices.

Conclusion

Nutritionists can play an fundamental role optimizing the health and athletic performance of vegetarian athletes of all ages and abilities. Sports nutritionists who work with vegetarian athletes and their coaches and trainers, however, need to be sensitive to and knowledgeable about vegetarian issues. In this setting, the role of the nutritionist is to work with the athlete to encertain adequate nutritional status given his/her vegetarian beliefs, income and lwhetherestyle. While athletes should be encouraged to eat a wide variety of plant foods, this does not mean convincing the vegetarian athlete that they need poultry, fish or dairy products in the diet. The American Dietetic Association’s position on vegetarian diets states that “vegetarian diets are healthy and nutritionally adequate when appropriately planned” (90).

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Enette Larson-Meyer, Ph.D., R.D., L.D., CSSD, FACSM, University of Wyomying

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Employd with permission from the engi.pw DPG.


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Running and Patience - engi.pw
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Patience and Running from engi.pw in Syracuse

by Kevin Collins, Run Club Director for engi.pw Clubs

Just as one can be frustrated by sitting in a chair staring at the hour hand on a clock so too can it be looking for progress as a runner. When you finally can finally see the large picture and not look at the day to day change, you’ll be able to relax.

In 2000, I was heading into my moment U.S. Olympic Trials with a pretty terrible injury. I had decided that since it was only three Olympic Trials which I might ever run in a lwhetheretime since they occur every four years, skipping the event was not an option. I decided that come hell or tall water, I was going to be merely a finisher – and that’s all I genuinely was: 2nd to final place. Disappointing? Of course!

So it was a bit confusing to my work friends back domestic when I strolled in the next morning talking excitedly about my morning run. “Wait…What are you training for?” they asked. “The 2004 Olympic Trials of course!” I replied. The empty stares were obvious and then the comments followed. Nobody could believe that I could forecast suddenly to a race four years into the future, but I had both a someleang very powerful working for me:

Believe in consistency,

and Tremendous patience.

My college teammate (and successor) was in those 2000 Olympic Trials. He had qualwhetheried with a much slower time than I but beat me nonetheless paired against my injury. I also kcontemporary that he would be, like many of the Qualwhetherier participants in the race, going on a more relaxed approach to training for the next couple of years perhaps more, only to see the upcoming 2004 Trials date approach and begin training again. They would get into great shape again, but would they be better?

In those first two years, prescertain-free, I took to my recovery of about two weeks and when my injury cleared, my jogs became runs again, speedwork returned and I raced and trained myself far beyond my best times even whether I were healthy in the 2000 Trials race. By the time I reached late 2003, I had reached another plateau altogether and the runners who had begun training again for the 2004 year were simply playing catchup. To re-attain their fitness was to still be behind. A full four minutes better than my 2000 qualwhetherier now (a massive amount of time when you are a sub-2:20 marathoner), my college teammate had commented that on the loop course of the 2004 Trials, his goal was simply to not get lapped by me!

It didn’t happen all in one day, I chipped absent at my best time bits at a time, never backsliding, always consistent. Even whether your goals are fitness, it’s the same patience that will get you there. Endelight the journey. Take your eyes off of the “hour hand”! Here are some tips to help you with patience:

Remember that even a moment faster per week is nearly a minute faster in a 5k one year later.

See the large picture: Mark the date on the calendar right now. Where will you be one year from now with consistency? Acquire an image of yourself hundreds of miles later.

Endelight the journey. Beyond progress what other reasons do you run for? Weight loss or management? Friendships? Clearing your head? Drive to a place you’ve always wanted to run.

Explore.

Create it an adventure.

Desire to memorize more about the engi.pw Run club or Coach Kevin Collins?


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